Most questions don't need real-time
Real-time adds real complexity and cost. The first question we ask is whether a decision actually changes in seconds—or whether hourly is perfectly fine.
When it's genuinely worth it
- Fraud and anomaly detection.
- Live operations: logistics, inventory, dispatch.
- Personalisation that reacts to the current session.
Build it deliberately
Streaming needs different tools and careful handling of late or out-of-order data. We reserve it for the cases that truly earn the overhead.