Evidence Generation Consultant
Hasar Partners · Erbil, Iraq
MeritVision
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Policy & Programme Strategy · Monitoring & Evaluation · Social & Behaviour Change (C4D)
A decade translating mixed-methods evidence into policy influence, programme design, and measurable public-engagement outcomes across humanitarian, development, and private-sector programmes in Iraq and the region.
Programme and evidence specialist with over ten years of experience translating mixed-methods research into policy influence, programme design, and measurable public engagement outcomes across humanitarian, development, and private-sector settings in Iraq and internationally.
Track record spans large-scale evidence generation feeding sub-national, national and regional policy, applied data systems built for client handover, and sustained capacity development and public engagement work with government, civil society, and youth stakeholders. Fluent in English, Arabic, Kurdish, and Persian.
Selected outcomes from a decade of evidence generation, programme leadership, and public engagement across Iraq and the region.
Coordinated the KCPU mixed-methods community assessment for the Kurdistan Regional Government, leading a team of over 40 analysts across the economy, health, electricity, and infrastructure sectors.
The second iteration introduced AI/ML models, automated data scraping, and sentiment analysis feeding dashboards used directly by government leadership for sectoral policy.
Built MERIT QualLens, a mobile-first, offline-capable qualitative data analysis tool with source-tagged triangulation across KII, IDI, FGD, and survey data, and Arabic/Kurdish right-to-left support for field research use.
Directed the evidence base for a Kurdistan Region policy brief on youth engagement in climate action, synthesizing 2,835 data points from two structured surveys (n=1,973 and n=4,421), U-Report youth data (n=1,925), and coded insight sets across four thematic domains.
Presented to a project steering committee and used to mentor three undergraduate research fellows through the process.
Led evidence synthesis for a KRI green entrepreneurship policy brief drawing on 2,089 data points across a 1,043-respondent community survey, 871 U-Report responses, and 19 KIIs/IDIs/FGDs, resulting in a decision-maker-ready brief adopted by the project steering committee.
Developed a multi-indicator KPI monitoring dashboard for a donor-supported programme in Erbil, with gender-disaggregated reporting, AI-generated narrative reports, and Excel-based import/export for integration into existing donor cycles.
Led integrated qualitative-quantitative consumer research in the Iraqi dairy category across Erbil (1,015 quantitative shopper interviews, 10 qualitative family interviews) and Baghdad (255 quantitative, 5 qualitative interviews).
Produced segment-level findings that informed brand positioning and market expansion strategy.