Privacy is a design choice
The Australian Privacy Principles (APPs) expect you to collect only what you need and to be clear about why. We bake that in at design time, not bolt it on after a breach. This is general guidance, not legal advice.
Practical safeguards
- Minimise: collect only fields with a real purpose.
- De‑identify: aggregate and mask personal data for analytics.
- Access control: least‑privilege on sensitive tables.
- Retention: delete data when its purpose ends.
- Audit: log who accessed what.
Insight without exposure
Most analytics questions—trends, segments, forecasts—don't need raw personal data. Aggregated, de‑identified datasets answer them while keeping individuals protected and regulators satisfied.
