Start with the decision
Before a single chart, we ask: what decision does this support, and who makes it? A dashboard without an owner and a decision is just decoration.
Design principles
- One screen, one question—don't cram.
- Show the trend, not just today's number.
- Use colour to mean something (good or bad), not to decorate.
- Put the most important metric top‑left.
- Make the "so what?" obvious at a glance.
Close the loop
The best dashboards drive an action and then measure whether it worked. We instrument usage so we can confidently retire charts no one opens.
